KYOKA  
Corporate Ethics

企業倫理基本Basics of Corporate Ethics

1.
Core attitude behind our corporate activities
We are proud to be members of the Kyoka Group and each has a strong sense of responsibility towards our work.
As we strengthen the ties of mutual trust between us, to nurture harmony in our group, we aim to be a dependable company that contributes to society.
2.
Running a company that prioritizes its customers
Behind our motto is the belief that the highest priority should always be our customers; we try to understand their needs, and perform our duties with courtesy, warmth and sincerity, without putting the interests of our group, related companies, or employees first.
3.
Ensuring compliance
We will do our utmost to ensure that we are in compliance with the law and in-house regulations, so that we always supply healthy and wholesome fruit, vegetables and processed foods, that are the core of our business.
We have no relation with anti-social groups, and are intent on behaving reasonably at all times, leading honest lives in a spirit of sincerity and fairness.
4.
We can always be, and do, better
We try to foster our humanity through personal development; working with self-discipline and never forgetting the importance of our business, leading positive, honest, and healthy lives to serve as a model to the public.
5.
Considering the environment
We try to be an environmentally-friendly company, contributing to the sustainable development of society, where the conservation of the environment and economic development are not mutually exclusive.
6.
Responding to problems
In the event that a matter occurs which contravenes our company’s ethics, our executives will address the problem immediately and with full transparency to the public, investigate the cause, take strict and vigorous measures against the violation, and make efforts to prevent its recurrence.

経営指針Guiding Principles of Management

We aim to be a comprehensive food distribution service company
It seems that the sense and role of coordinators capable of responding to diversified demands will become very important in consideration of the eating habits of citizens. We define ourselves as a distribution service company. That contains the meaning of the company we are aiming to be – a company which can propose sales methods to mass marketers and small retailers; a company which can develop products with people in producing areas; and a company which can provide added value or services to customers instead of merely distributing things from one place to another.

How can we utilize our comprehensive strengths? That is also one of our major challenges. The KYOKA Group consists of three fruit and vegetable wholesalers, Royal import and export trading company, KYOKA Shokuhin which handles frozen vegetables, and DELTA International which handles dried fruits and nuts. Our goal is to be a corporate group that can solve any food-related issue when customers deal with us by utilizing such comprehensive strengths of our group. In other words, we want to provide one-stop solutions and services. If we can achieve that, we will become an attractive comprehensive food company that can be relied upon by our business partners.

We support and protect the world-class rich food culture of Japan.
The food culture of Japan, which has been cultivated in a long history and climate, has been passed down to the current day utilizing a wide variety of seasonal ingredients. It is the wholesale market that bears responsibility for assembling those seasonal ingredients and ascertaining their quality. Accordingly, we believe it is not possible to protect the agriculture and food culture of Japan today without the market. The role played by the market is an extremely important one.

Why does the distribution system in Japan exist? How is it different to the system in the United States and Europe? It is because of the food culture of Japan that we have this complicated distribution system. Wholesale distribution accounts for 10% or 20% of the market in the United States. It also accounts for 20% or 30% of the overall market in Europe. Meanwhile, in Japan, over 80% of fresh fruit and vegetables produced domestically passes through the wholesale market. This is a difference in food culture. There is no need for the wholesale market in the food culture of the United States. The food culture of Japan has been protected by the wholesale market which assembles and efficiently provides to customers seasonal ingredients in each season even if only in limited amounts. We believe it is the mission of KYOKA to protect the world-class food culture of Japan and to pass it on to our children.

We will protect the world-class food culture of Japan and bequeath it to the next generation in response to the diverse needs of our customers as a comprehensive food distribution service company. These management guidelines represent the mission that should be aimed for by the KYOKA Group. We consider these guidelines to be indicators and signposts that are indispensable to manifest our corporate value.